Case examples

Circular Economy Artisan Brands 

Problem: How to find new markets for circular economy artisans 

Approach: design thinking, luxury branding, digital marketing, market research, growth strategies

Solution: Developed simple, repeatable business systems and processes.  Designed brand strategies, luxury brands and brand stories.  Identified, designed, and prioritised strategies for new markets.  Developed digital marketing strategies for innovative upcycled artisan brands.

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Wine Tourism Brands

Problem: How to improve cellar door sales

Approach: customer experience research, ethnography, observation and empathy-led approaches to gain a clearer picture of customer value drivers

Solution: develop a wine tourism experiences where wine is part of the experience and not the only experience.  Provide experiences where those new to wine get to learn about wine.  Focusing on learning about visitor needs, and teaching visitors how to pair and match wines with foods and occasions.  Follow up with visitors on experiences or wines that suit their preferences. 

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Tourism Destination Brand 

Problem: How to grow a town & community into 2050

Approach: empathy-led approaches to hear the views of the Local Council, listen to the various perspectives of the local community and business owners.  Conduct interviews and a community survey so that all of the different perspectives are heard. 

Solution: collate & group the different perspectives into themes so that each of the various different groups / viewpoints are respectfully heard.  Share the findings with the Council, local businesses and the community so that growth action plans are developed to grow the town and the brand, as desired, into the future. 

Online Higher Education Brand 

Problem: What MBA Courses will be relevant to leaders in 2025 who want to study an MBA  Speciality in Entrepreneurship and Marketing

Approach: design thinking, marketing research, customer discovery, learning design, experience design 

Solution: Identified, designed, and developed a 2025 strategy, with a timeline and priority for new MBA courses, revitalised existing MBA courses, and developed a program of executive courses in entrepreneurship, marketing AI, digital marketing, branding, online business startup, strategic marketing and online business consulting. Brand able to navigate well through Covid and beyond.

Indigenous Beef Brand 

Problem: How to develop branded beef offerings to support sustainable communities, employment, education, and training outcomes for First Nation Australians?

Approach: empathy-led approaches, cultural training in each of the different First Nation Communities, market research, luxury branding, and digital marketing strategies

Solution: develop a First Nation Brand and a First Nation value-chain chain gate to plate strategy.  Commit to a minimum of 30% First Nations people being employed within the supply chain.  Include in the supply chain, First Nation graziers on indigenous land,  First Nation butchers & packers, First Nation Tourism Experiences where beef is part of the tourism experience, employ First Nation artisans, tour guides, chefs, and tourism operators.  Encourage hotels to consider employing First Nation chefs and including First Nation foods on their menus.  Create a digital marketing strategy so that First Nations peoples can sell directly to the public so that the money can be filtered back to their communities to increase education and employment for First Nation peoples.