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What is
Design Thinking?

Design Thinking is a Mindset, and a People-Centric Agile Approach & Process for Growing and Managing Ideas, Transformations, New Markets or Innovations
Design Thinking helps Leaders fast track their Growth Goals
Design Thinking helps Leaders to Grow Brands, Businesses, Experiences and People
Design Thinking helps Leaders who are facing Challenges
Design Thinking helps Leaders  deal with Uncertainty, Transformations or Change
Design Thinking helps Leaders Simplify Complex Processes &  Find Desirable Solutions

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Grow your Business, Brand & Influence


Apply Design Thinking

with Leadingrowth

- Paddle towards your Growth Goals 

- Lead with Empathy

- Walk in the shoes of the lives of the People you are seeking to Improve.

- Collaborate, Co-Create Improvements & Innovations together.

Apply design thinking to

- grow your brand

- grow your business unit

- grow your people

- improve technology solutions

- do digital transformation

- improve systems & processes

- reduce silos

- improve customer experiences

- improve user & learning experiences

- increase revenue streams

- find profitable markets

- facilitate effective innovation management

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Book a Design Thinking Workshop

The best way to learn Design Thinking is by doing. At Leadingrowth we show you how to Apply Design Thinking so you can do it yourself to Solve Issues, Streamline Process, Improve Experiences & Developing New Products


Master Innovation

Apply Design Thinking approaches to lead and manage your innovation pipeline
Join a Design Thinking Workshop to fill any gaps in your Mastery of Innovation
Be a Design Thinking Master.  We’re here to help you get there.
- Build your Capacity
- Upskill or ReSkill
Join a Workshop or Collaborate with an online Design Thinking Consultant

Blue Water

Create your Blue Ocean


Get Unstuck

Apply Design Thinking when facing complex challenges

Design thinking is of value when leaders are facing complex challenges.  In complexity there are many contributing factors, potentially a range of mitigating circumstances and influential forces in which there is no control. There are first order and second order effects to consider in decision making and sometimes this can be overwhelming.  Applying Design Thinking helps you to simplify complex situations and to move forward. 

Often in complex situations there is little understanding of the extent to which circumstances and forces are contributing to the complexity of the challenge. We help you unravel the complexity and increase your understanding of what you can control and what you can't control, and understand the extent to which each impacts on you and your growth goals as you move forward. 

Through Agile and Design Thinking approaches, we collaborate with you to ascertain the tools that best fit with how your brain works, consider your situations and contexts.  We look for tools that align with your values and with your vision and goals, as well as how you operate. 

Leadingrowth has a large toolkit design for leaders who are growth champions to help them get unstuck and move forward, happier and faster. 

Sometimes it's about helping you deal with your own mindset, other times its helping you to deal with limited resources, conflicting viewpoints, bottlenecks, roadblocks or naysayers. We have tools to help you unpack with how you are getting stuck. Our goal is to help you to move forward happier and faster.

We help Leaders who are Growth Champions apply Design Thinking learnings to embrace Complex Challenges, navigate Uncertainty, and Move Forward.

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Workshops   Masterclasses   Facilitation



your Business



Customer Delight

Couple Working Together


Brand Growth 

Working Woman

Design Products
People Desire

UX Design Team

Design Delightful Experiences


Improve how you Design UX/UI

Interface Designer in the Office

Customer Discovery

Prototype Designer

Design a

Luxury Brand  


Survey Design 


Designing Ethnographies 

Working Mother

Card Sorting Design  

Architects Office

Sign up for 
Growth Masterclasses

Design Thinking for Business Growth 

Business Presentation

Design Thinking for Team Growth  

Creative Meeting

Design Thinking Leadership 

Business Conversation

Why Design Thinking?


Diversity & Inclusion

Design thinkers practice diversity and inclusion.  They seek differing viewpoints, to improve their understanding different contexts, biases, and ways of being human.  Design thinkers practice divergent thinking to get many perspectives and views on ways to improve humanity from the perspective of people of different genders, ages, cultures, physical and mental abilities, socio-economic backgrounds, education, and experiences.  Design thinkers actively seek to identify and include ALL relevant perspectives when undertaking discoveries, doing deep dives, and gaining insights.  Businesses that weave design thinking practices throughout their organisation are more likely to experience an empathetic, creative, and inclusive cultures where employees feel comfortable with contributing their own unique authentic selves and talents to creating happier and productive work environments.


Waste Problems

Design thinking helps reduce and transition waste into new remade products. Through design thinking approaches people re-shape, reuse, refurbish, recycle  existing products into new upcycled products or businesses models that operate within circular economies. At the end of a product’s life instead of it becoming waste, it becomes raw material for another product, closing the product life cycle loop.  Waste becomes a valuable when it is a resource for other products.  Design thinking approaches help people to see new ways to transition waste into useful and aesthetically pleasing products.


Strategic growth

Design thinking is a strategy or a way of thinking and going about problem solving, as well as a human centric approach that supports improvement, innovation, and idea management processes.  Design thinking considers people throughout the process.  This includes the problems customers, users or employees encounter and the solutions teams create for them, as well as the impacts on humans within the ecosystem, whether they are investors, suppliers, employees, customers, users, collaborators, or communities of people.


Influence Effectively

Design thinking is a powerful innovation process, but most people don't know about it or how to use it.

Design thinking is one of the best ways to solve problems and create new products and services that your customers will love. But there are so many different tools! Which ones should you use? Where can you learn them all? Who can help you get started with design thinking in your business or organization?

That's where we come in! We're an international team of experts who teach design thinking, innovation management, creativity & leadership skills through workshops, training courses and consulting projects. Our mission is to help everyone make better decisions faster by teaching them how to apply design thinking principles in their day-to-day work. We've been doing this for more than 10 years now - let us show you what we've learned from our experience working with over 5000 leaders in  Universities, Government Departments, Agribusinesses, Circular Economy, Digital Creatives, Digital SMEs, Entrepreneurs and others...


Do Different

Effectively Challenge the Status Quo

What makes design thinking different to creative thinking or critical thinking is the focus on improvements for people by people.  Creative thinking and critical thinking are key aspects of the design thinking process, and by themselves do not improve the lives of others.  Creativity is often about exploring the unknown and creating something that didn’t previously exist.  Design thinking relies on creativity.  Creative thinking assists design thinkers with new ways of looking at problems, or finding solutions, or producing ideas.  Critical thinking helps design thinkers identify key areas of investigation, analyse data, synthesise, and map out results for decision making.  Design thinking is an iterative approach and process that provides guidance to problems are unclear, undefined, and largely unknown.


Respond Faster

Be Proactive 
Apply Design Thinking

With our structured approach we help leaders enhance their empathy skills.  We help leaders with tools so they can enhance the way they see other viewpoints, actively listen, listen to understand, be curious, empathize with people, and learn to ask questions like, “how can we?” or "tell me more"

Leaders often find themselves in new situations with new challenges that have no past (e.g. Covid).  Therefore, it is flawed to extrapolate history to unfamiliar problems and use old frameworks that have worked well in the past.  

We help leaders respond quicker with change, because too many enterprises aren’t responding to change quick enough, even when they recognise the need to rapidly transform in a fast-changing environment.  Leaders tell us they need help with building their empathy capacity so they can improve how they respond. 

Too often, leaders find themselves caught in a web of “this is how we do things”,  within that web are expensive technologies, processes, systems, brand portfolios, products, and business silos that don’t interweave well together.  Unravelling it all can seem too much. Understanding everyone's perspective can help with effective decision making. 

Corporate Empathy

Improve your curiosity

Design thinkers are typically curious and empathetic people.  They are curious by nature.  Design thinkers look at things from multiple angles and diverse viewpoints. They seek divergent views.

Design thinkers hone their listening skills, observation skills, people skills, research skills, and their communication skills as they ask questions, search for answers, and address their curious nature.


Create Delight 

Design thinking helps CMOs, CXOs, COOs, CIOs and CTOs improve employee / customer / user experiences. Create great experiences. Through design thinking applications design thinkers seek to understand differing viewpoints.  By applying various methodologies design thinkers triangulate them to identify moments of truths, blockages, shared areas of pain, and to look for opportunities to implement joyful moments.  By reducing pain and increasing joy design thinking focuses on the improvement of the human experience.


Improve Agility

100s of  Design Thinking Tools 

Design thinkers figuratively carry a 200+ toolkit  which is what gives the Design Thinking its flexibility. 
Many of the tools, frameworks, templates and maps are similar to those used in agile processes. 
Within each Design Thinking phase are a number of tools to select from, and the experienced design thinker will have the knowledge and experience to know which tool to select, and how to use it best. 
Each challenge may require a separate set(s) of tools. 
What makes design thinking exciting, is the challenge of learning which tools work best.
Experienced design thinkers look for new ways to use the same tools, update existing tools, and teach others how to use the tools.


Share Visually

Visual diagrams, mapping methods and tools are ways design thinkers share their thinking, findings, or ideas.  They use networking, stakeholder, journey and experience maps, service blueprinting, swim lanes, graphs, picture-grams, infographics, diagrams, and charts to share results, show relationships, or as templates to complete in a workshop.  The notion of visualise, measure, improve, repeat comes from Kaizen philosophies in Japan post WW11.  Visuals with digital or paper sticky notes comes from lean and agile philosophies.  Digital, dirt, or paper visualisations help design thinkers visualise, collaborate, synergize, and interpret meaning with others.