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What is
Design Thinking?

Design Thinking is a Mindset, and a People-Centric Agile Approach & Process for Growing and Managing Ideas, Transformations, New Markets or Innovations
Design Thinking helps Leaders fast track their Growth Goals
Design Thinking helps Leaders to Grow Brands, Businesses, Experiences and People
Design Thinking helps Leaders who are facing Challenges
Design Thinking helps Leaders  deal with Uncertainty, Transformations or Change
Design Thinking helps Leaders Simplify Complex Processes &  Find Desirable Solutions


Why Design Thinking?

Design Thinking is a People Centric Collaborative Approach assisting  businesses and people to Grow and Thrive in the midst of Uncertainty, Technological Change or Digital Transformations. 

When applied, it is an empathy first approach to understanding the people you are designing solutions for so you can produce higher success rates and faster from idea to income outcomes.

Ideally, each team is collaborating within an ecosystem with people at its center.   People are the stakeholders and this includes the New Product Development team, the Customers, the CX / UX / UI teams, Business Development, the Backend and the Frontend Developers, the Innovation Management team, the Marketing team, Sales & Support teams, Project Management, IT, Finance, Executive teams, as well as the Board Members and the Investors. Ideally each team are using Design Thinking Agile approaches to design successful solutions that integrate well.

Leadingrowth uses empathy growth people-first approaches and this includes Agile, Lean and Design Thinking methodologies and tools to help you to achieve your Growth Goals.  Get Moving.  Improve your Focus.  Increase your Influence. 

Collaborate with Lead in Growth & feel like you are moving towards your Growth Goals

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Grow your Business, Brand & Influence


Book a Design Thinking Workshop

The best way to learn Design Thinking is by doing.

Take a 60mins or a 90mins MasterClass or Workshop to start with, or do a half-day professional development session.

At LeadinGrowth we show you how to Apply Design Thinking so you can do it yourself to Improve your Brand, Grow your Brand's Impact, Reach and Influence.  You can also use Design Thinking approaches to improve Engagement, Happiness and Team Performance.   Design Thinking is useful for you to use when you want to Solve Issues, Streamline Process, Navigate Uncertainty,  Improve Brand Experiences & Develop New Products / Services.


Master Innovation
Grow your Brand

Many of our clients are Innovation Managers or leaders who manage the Innovation process.  Their ultimate goal is to grow their brand and/or to remain relevant through innovation.  Customer and User preferences and desires keep evolving.  This means to stay relevant involves having systems and processes in place to manage innovations that are consistent with what your brand stands for, and strengthen your brand's favourability, influence and impact.

Blue Water

Create your Blue Ocean


Get Unstuck

Apply Design Thinking when facing complex challenges

Design thinking is of value when leaders are facing complex challenges.  In complexity there are many contributing factors, potentially a range of mitigating circumstances and influential forces in which there is no control. There are first order and second order effects to consider in decision making and sometimes this can be overwhelming.  Applying Design Thinking helps you to simplify complex situations and to move forward. 

Often in complex situations there is little understanding of the extent to which circumstances and forces are contributing to the complexity of the challenge. We help you unravel the complexity and increase your understanding of what you can control and what you can't control, and understand the extent to which each impacts on you and your growth goals as you move forward. 

Through Agile and Design Thinking approaches, we collaborate with you to ascertain the tools that best fit with how your brain works, consider your situations and contexts.  We look for tools that align with your values and with your vision and goals, as well as how you operate. 

Leadingrowth has a large toolkit design for leaders who are growth champions to help them get unstuck and move forward, happier and faster. 

Sometimes it's about helping you deal with your own mindset, other times its helping you to deal with limited resources, conflicting viewpoints, bottlenecks, roadblocks or naysayers. We have tools to help you unpack with how you are getting stuck. Our goal is to help you to move forward happier and faster.

We help Leaders who are Growth Champions apply Design Thinking learnings to embrace Complex Challenges, navigate Uncertainty, and Move Forward.

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Workshops   Masterclasses   Facilitation



your Business



Customer Delight

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Brand Growth 

Working Woman

Design Products
People Desire

UX Design Team

Design Delightful Experiences


Improve how you Design UX/UI

Interface Designer in the Office

Customer Discovery

Prototype Designer

Design a

Luxury Brand  


Survey Design 


Designing Ethnographies 

Working Mother

Card Sorting Design  

Architects Office

Sign up for 
Growth Masterclasses

Design Thinking for Business Growth 

Business Presentation

Design Thinking for Team Growth  

Creative Meeting

Design Thinking Leadership 

Business Conversation

Diversity & Inclusion

Design thinkers practice diversity and inclusion.  They seek differing viewpoints, to improve their understanding different contexts, biases, and ways of being human.  Design thinkers practice divergent thinking to get many perspectives and views on ways to improve humanity from the perspective of people of different genders, ages, cultures, physical and mental abilities, socio-economic backgrounds, education, and experiences.  Design thinkers actively seek to identify and include ALL relevant perspectives when undertaking discoveries, doing deep dives, and gaining insights.  Businesses that weave design thinking practices throughout their organisation are more likely to experience an empathetic, creative, and inclusive cultures where employees feel comfortable with contributing their own unique authentic selves and talents to creating happier and productive work environments.


Waste Problems

Design thinking helps reduce and transition waste into new remade products. Through design thinking approaches people re-shape, reuse, refurbish, recycle  existing products into new upcycled products or businesses models that operate within circular economies. At the end of a product’s life instead of it becoming waste, it becomes raw material for another product, closing the product life cycle loop.  Waste becomes a valuable when it is a resource for other products.  Design thinking approaches help people to see new ways to transition waste into useful and aesthetically pleasing products.


Strategic growth

Design thinking is a strategy or a way of thinking and going about problem solving, as well as a human centric approach that supports improvement, innovation, and idea management processes.  Design thinking considers people throughout the process.  This includes the problems customers, users or employees encounter and the solutions teams create for them, as well as the impacts on humans within the ecosystem, whether they are investors, suppliers, employees, customers, users, collaborators, or communities of people.


Influence Effectively

Design thinking is a powerful innovation process, but most people don't know about it or how to use it.

Design thinking is one of the best ways to solve problems and create new products and services that your customers will love. But there are so many different tools! Which ones should you use? Where can you learn them all? Who can help you get started with design thinking in your business or organization?

That's where we come in! We're an international team of experts who teach design thinking, innovation management, creativity & leadership skills through workshops, training courses and consulting projects. Our mission is to help everyone make better decisions faster by teaching them how to apply design thinking principles in their day-to-day work. We've been doing this for more than 10 years now - let us show you what we've learned from our experience working with over 5000 leaders in  Universities, Government Departments, Agribusinesses, Circular Economy, Digital Creatives, Digital SMEs, Entrepreneurs and others...


Do Different

Effectively Challenge the Status Quo

What makes design thinking different to creative thinking or critical thinking is the focus on improvements for people by people.  Creative thinking and critical thinking are key aspects of the design thinking process, and by themselves do not improve the lives of others.  Creativity is often about exploring the unknown and creating something that didn’t previously exist.  Design thinking relies on creativity.  Creative thinking assists design thinkers with new ways of looking at problems, or finding solutions, or producing ideas.  Critical thinking helps design thinkers identify key areas of investigation, analyse data, synthesise, and map out results for decision making.  Design thinking is an iterative approach and process that provides guidance to problems are unclear, undefined, and largely unknown.


Respond Faster

Be Proactive 
Apply Design Thinking

With our structured approach we help leaders enhance their empathy skills.  We help leaders with tools so they can enhance the way they see other viewpoints, actively listen, listen to understand, be curious, empathize with people, and learn to ask questions like, “how can we?” or "tell me more"

Leaders often find themselves in new situations with new challenges that have no past (e.g. Covid).  Therefore, it is flawed to extrapolate history to unfamiliar problems and use old frameworks that have worked well in the past.  

We help leaders respond quicker with change, because too many enterprises aren’t responding to change quick enough, even when they recognise the need to rapidly transform in a fast-changing environment.  Leaders tell us they need help with building their empathy capacity so they can improve how they respond. 

Too often, leaders find themselves caught in a web of “this is how we do things”,  within that web are expensive technologies, processes, systems, brand portfolios, products, and business silos that don’t interweave well together.  Unravelling it all can seem too much. Understanding everyone's perspective can help with effective decision making. 

Corporate Empathy

Improve your curiosity

Design thinkers are typically curious and empathetic people.  They are curious by nature.  Design thinkers look at things from multiple angles and diverse viewpoints. They seek divergent views.

Design thinkers hone their listening skills, observation skills, people skills, research skills, and their communication skills as they ask questions, search for answers, and address their curious nature.


Create Delight 

Design thinking helps CMOs, CXOs, COOs, CIOs and CTOs improve employee / customer / user experiences. Create great experiences. Through design thinking applications design thinkers seek to understand differing viewpoints.  By applying various methodologies design thinkers triangulate them to identify moments of truths, blockages, shared areas of pain, and to look for opportunities to implement joyful moments.  By reducing pain and increasing joy design thinking focuses on the improvement of the human experience.


Improve Agility

100s of  Design Thinking Tools 

Design thinkers figuratively carry a 200+ toolkit  which is what gives the Design Thinking its flexibility. 
Many of the tools, frameworks, templates and maps are similar to those used in agile processes. 
Within each Design Thinking phase are a number of tools to select from, and the experienced design thinker will have the knowledge and experience to know which tool to select, and how to use it best. 
Each challenge may require a separate set(s) of tools. 
What makes design thinking exciting, is the challenge of learning which tools work best.
Experienced design thinkers look for new ways to use the same tools, update existing tools, and teach others how to use the tools.


Share Visually

Visual diagrams, mapping methods and tools are ways design thinkers share their thinking, findings, or ideas.  They use networking, stakeholder, journey and experience maps, service blueprinting, swim lanes, graphs, picture-grams, infographics, diagrams, and charts to share results, show relationships, or as templates to complete in a workshop.  The notion of visualise, measure, improve, repeat comes from Kaizen philosophies in Japan post WW11.  Visuals with digital or paper sticky notes comes from lean and agile philosophies.  Digital, dirt, or paper visualisations help design thinkers visualise, collaborate, synergize, and interpret meaning with others.


Move Forward
Happier & Faster

It's like putting on a superhero's cape

Through 12-years of Research and with over 5000 leaders we have seen the results of leaders and their teams moving forward happier and faster when applying Design Thinking approaches on a regular basis.   When applied regularly routinely users of Design Thinking find it improves their growth mindsets and imagination capabilities, it upskills their creativeness, improves their innovative management skillsets, and empowers and uplifts them and their teams. 

The tools act like guideposts pointing the team in the direction of where they want to go.  Teams move forward faster.  There is no thinking where I begin, or what should I do first.  The framework provides a guide. 

Leadingrowth Design Thinking Tools when used routinely and with regularity, its users  find  it’s like putting on a Superhero’s Cape, as it empowers the users with Super Powers of Confidence.  Teams embrace the Unknown Confidently, Solve Problems quicker, improve Effective Decision Making, have Authentic Conversations without the usual nervousness or awkwardness.  Teams are more confident with Challenging the Status Quo and moving forward Happier.  The tools help the teams engage and collaborate empathetically.  

With regular use Design Thinking tools and the Design Thinking 4DLX-Grow Framework becomes a habit, exploring “the right” problems, as the framework helps people to sift the symptoms to identify the problem.   The four-phase framework comes with a toolbox of templates, maps, and tools that leaders and growth champions can use to improve, and co-create with their teams, as they innovate, change, and improve the world in which we live.


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Address VUCA

Volatility in markets is increasing as technology impacts and changes how we operate, make decisions, consume, interact, and buy.

Uncertainty is increasing, and predicting tomorrow's trends is getting harder.  The need to reduce complexity and create simpler solutions is intensifying and so is the ambiguity we face. 

Leaders tell us they are looking for a structured framework that provides them with flexibility, that is easy to use, and to implement across a range of different scenarios, and industries, which is why we tested 4DLX-Grow with over 5000 leaders across more than eight different industries.

Leaders say having a simple framework to guide them as they bridge the divide between today and tomorrow is why 4DLX-Grow is useful, they tell us using 4DLX-Grow is like putting on a super hero's cape.