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The first phase is Discover.  Teams engage in divergent thinking to help them gain new insights and learn different viewpoints.  The idea is to select from a variety of empathy or research tools in the toolbox.  Through experience and learning loops to use as many as needed to understand with as many eyes and ears as possible the context so that symptoms can be separated from problems.



To learn more about your customers you can engage in a customer discovery. 

 We can teach you simple ways you can conduct  a customer discovery.

  • Digital analytics 

  • Desk research 

  • Observation approaches

  • Interviews 

  • Focus groups 

  • Card sorting 

  • Survey