Brand Pillar Building Workshop
Create consistency and clarity in your brand communications by building & using brand pillars
- 45 min45 minutes
- 97 Australian dollars$97
Brand pillars are the foundational elements that represent the core values and identity of a brand. They serve as the fundamental principles that guide a brand's actions, decisions, and interactions with its audience. Brand pillars are the key values, personality, identity or attributes that a brand wants to be known for and consistently demonstrate in its messaging, experiences, products, and customer interactions. Understanding and creating brand pillars are important for your brand, as a person, as a team, or as a company. Brand pillars help to define and articulate the unique identity of a brand. They provide a clear and concise statement of what the brand stands for and the principles it upholds. Brand pillars serve as a framework for maintaining consistency across various aspects of the business, including marketing, communication, and customer experience. Consistency helps in building trust and recognition among the target audience. Having well-defined brand pillars provides a guide for decision-making within the company. When faced with choices or challenges, the brand pillars can serve as a reference point to ensure that decisions align with the brand's core values. In a competitive market, brand pillars help differentiate a business from its competitors. They highlight what makes the brand unique and why customers should choose it over others. Humans are more likely to trust and connect with a brand that is transparent about its values and consistently lives up to them. Brand pillars create a foundation for building trust with customers. Brand pillars are not only for external communication but also guide internal culture. When teams and employees understand and embrace the brand pillars, it helps align their actions and behaviors with the overall brand vision. Brand pillars provide a long-term vision for the brand. While specific experiences, products or services may evolve, the core values and principles captured in the brand pillars remain relatively constant, providing a stable foundation for the brand's future. In this Workshop we show you how to create your OWN BRAND PILLARS Undertake this workshop after undertaking the Brand-in-a-Box Foundations or Introduction We show you how to take the next step, which is to create brand pillars for your unique authentic brand. This workshop will set you up to create brand strategies, objectives and key results for your brand. We suggest that you revisist your brand pillars every 90-days.
19A Brougham Place, North Adelaide SA, Australia