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Grow your Luxury Brand 

Trying on a Necklace

Grow your Tourism Brand 

Holiday Apartment
Healthy Food

Functional Food Brand Growth 

Exercise Class

Health & Wellbeing Brand Growth


Grow your Brand 
& your Influence

Are you ready to move your brand forward and create high-impact?

Do you want to increase the value of your brand?

Do you understand the difference between a premium brand and a luxury brand? 

Does your brand represent the values of your business?

Are you delivering a great brand experience to your users?

When you are ready to move your brand forward, understand the best way to grow your brand, develop brand growth goals,  align your brand with your values, increase your brand's influence, reputation and market penetration, or create a high-value or high-impact brand growth strategies then talk with us.   

We use Design Thinking approaches to help you grow great brand experiences.  We also use Design Thinking approaches to help you navigate your brand through uncertainty, or to simplify complex systems and processes that can hamper great experiences people are having with your brand.

Your brand might be a business, a business unit, a place, a person, a team, a product, a service or an experience.  We are are passionate about helping your brand to succeed.



Collaborating with you we uncover your passion, your purpose, your growth goals, and how you'd like to work with us.  We're curious about you.  We want to create a growth experience with you that works for you, and for us.   

We chat with you, and with your permission we chat with your users, your customers, and your stakeholders to understand your brand from various perspectives.  We discuss the findings with you.  We map out growth pathways and opportunities with you once we understand how you would like to grow your brand. 

In our experiences leaders have different growth goals and objectives.  Increasingly we are seeing leaders who are looking for people-centric approaches to growing their brand.  Some of these leaders like to grow their brand slowly and organically.  Other leaders prefer a speedier approach to brand growth.  Some leaders prioritise brand growth as increasing their market share, reach, and influence.

We are passionate about working with people and brands who want to make a difference and create a positive impact on the world. 

We have experience across a range of different sectors: tourism, agribusiness, fashion, tech, telecommunications, education, seafood, wine, protein (meat and plant based), circular economy opportunities, and social enterprise initiatives.  We are industry agnostic.  We contextualise the brand growth strategies to your goals, the market, and to opportunities.

Brand Growth Experiences with us can look like Consulting, Research, Facilitation, Workshops, Masterclasses, Toolkits, Guide Books, Mentoring or Coaching.

We have been Growth Consulting with business leaders for more than 20 years through Consumer / User Community, Tourism and Market Research, Brand Management Strategy Execution, Brand Experience Research, High-Value Brand Building, Co-Creating Brand Experiences, New Product Development, Ideation, MVP Testing, and Luxury Brand Growth. 

We created the Brand Leadership Index  and the Seven Lenses of Brand Luxury Growth.  We are futuristic and work with Business Leaders, Governments, Universities, and Community Leaders on ways to grow their brands into 2030 and 2050.



Grow your Brand, Business & Influence 

Our collaborations with Agribusiness Leaders has seen substantial brand growth with more than 30 Ideas move to profit-making revenue streams using Vertical, Horizontal, and Luxury Brand Growth Strategies.

Agri Growth Leaders we collaborate with are into High Value Red Meats, Plant Proteins, Wine, Seafood, High Value Vegetables, New Sources of Proteins and Functional Foods.

We collaborate at all stages through the "Paddock to Plate"  Value-Chain.

We collaborate with Leaders and help them to achieve their Growth Goals.

Imagine you are an Agribusiness Leader, we would ask you how you would like to grow? Is it through Vertical Growth Strategies or Horizontal Growth Strategies? and by when?  We discuss what you have tried and why you're stuck.  When you're ready, we collaborate with you on ways to get you unstuck, keep your focus and move forward with achieving your Growth Goals. 

We collaborate with Agri-Tech Leaders to improve your brand growth outcomes and these include:

-  increased brand penetration

-  increased brand profit margins  

-  smoother consistent revenue streams 

-  new markets, new experiences, new products, services or ideas that facilitate growth

-  consumer research /  brand community research 

-  discovering new international markets & doing international consumer research 

-  how to develop and grow a luxury brand that people want to buy 

-  solutions to reduce counterfeiting

-  solutions to reduce supply chain diversions

-  solutions to improve distribution channels

-  solutions to improve innovation processes

-  discovering nutritious solutions that feed the world.

When you are ready to Grow your brand

Collaborate with LeadinGrowth



We wanted to change our Business Model so there was more consistency with our income. We knew the best way to do this was by developing our own brand.  We didn't know how to develop a brand.  Karen helped us.  After conversations with dad, my wife and myself, Karen helped us develop our brand story.  She helped build the brand, reconfigure the supply chain, and implement brand strategies. 

Marty, 4th Generation Beef Producer

Man with Dog


Our brand is well-known in 20 markets including Australia.  Across two generations we had developed a premium brand and chefs are asking us to supply their restaurants.  We understand the "rarity principle".  We knew that the best way to grow our brand is not to supply everyone.  We had to be discerning.  LeadinGrowth, in particular, Karen, was recommended to us.  LeadinGrowth helped us to understand the practical differences and changes we needed to make to move between premium brand and luxury brand strategies.  LeadinGrowth helped us to develop a luxury brand to add to our portfolio without diluting our premium brand.  We now have five new markets thanks to LeadinGrowth and a long-term strategy for growing our brand into 2050.


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with New Tech  

Growing your brand often involves implementing new technologies.  This is often a great opportunity to re-evaluate how you do things with your teams, across your teams, with your customers, and how you plan on working with your users of the future.  Integrating technology solutions to improve the brand experience for all of your stakeholders is complicated and complex.  We help you with ways of simplifying how all of the necessary voices are heard so that the solution you implement works for you in achieving your growth outcomes.

We help you with UX / CX Research

We help you with Designing Great Brand Experiences so your brand is favourably remembered at each of your touchpoints.

Get the Most out of New Tech. 

Let the Tech work for you, and not the other way around. 

Mitigate Risk.  Grow from the Inside Out.


Research I Collaborate I Experiment I Co-Design I Test I Evaluate I Learn I Improve I 



Our brand has been around for 35 years in the Higher Education space.  LeadinGrowth helped us to re-imagine our brand as an online education experience brand.  When Covid happened we were already online and well positioned to address the changes in education delivery thanks to LeadinGrowth.

CEO,  Online Education Brand


Grow your brand with Effective Customer Collaborations 

Achieve your Brand's Growth Goals through Effective Customer Collaborations
We collaborate with you & we show you how:
-  Deep Dive into Understanding your Customers
-  Understand people who are not your customers, but could be your customers
-  Learn from your Customers & Prospects 
-  Map learnings and develop growth opportunities 
-  Collaborate on Growth Strategies and Pathways moving forward 
-  Design, Develop, Test and Validate solutions with Customers / Prospects 
-  Execute, Measure, & Improve



We collaborate with Leaders and on ways to improve discoveries and have a greater positive net impact on the world, including those in poorer countries.  We are aligned with the UN Sustainable Development Goals and work with brands who are also aligned with the UNSDGs. 

DISCOVERY INDUSTRIES -  we work with brands in the sectors of Education, Engineering, Space, Clean Energy or Net-Zero Energy option brands that are focused on improving the lives of all peoples across our globe.  We are also aligned with brands who focus on improving education for all, and promote lifelong learning opportunities for people across the globe.  We believe that everyone should have access to education.  We also believe that Education is often the key to getting out of poverty.  Adult education using people-centric approaches can help move the needle on innovation, inclusive and sustainable economic growth.  

HEALTH & WELLBEING -  we work with Brands who are aligned with the UNSDG 3, which is concerned with improving the health and wellbeing of all lives across the globe.  We collaborate with brands in the sectors of Functional Foods, Mental Health, Physical Health, Social Enterprises, Art Therapy, Psychologists, Physiotherapists, Chiropractors, Podiatrists, Nutritionists, and Wellbeing practices.

When you are ready to move the needle on your brand, or improve your brand's growth outcomes,come and have a conversation with us at LeadinGrowth.



Growing our brand from the inside.  Our team are hybrid and we have been struggling to find news ways to collaborate effectively so I reached out to LeadinGrowth.  Karen took our entire team through four different design thinking tools.  She showed us how to decrease our meeting times and increase our output.  She gave heaps of tips. Definitely would recommend and use again.

Ella Williams, Customer Experience Manager

Smiling Woman
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Why us

We have experience in collaborating with and helping Business Owners, CEOs, CMOs, CXOs, CIOs, CTOs, Brand Managers, Innovation Managers, and Team Leaders improving ways in how they grow their brand.

The brand maybe a place, a business, a person, team, a community or a business unit. 

We have helped leaders and their teams with several types of Brand Growth Strategies,

whether it is:

-  increasing the value of your brand, and improving your brand's equity

-  increasing your brand's market share 

-  understanding how to best grow your brand long-term and short-term

-  increasing your brand's reputation

-  growth into New Markets

-  growth through New Products / Services /  Experiences 

-  increasing your brand's positive impact, reach and influence 

-  improving the experiences your customers and users are having with your brand

-  improving how your brand moves from being a Status Brand to a Luxury Brand

-  improving how you protect your brand from copycats, replicas, fakes, and lookalikes

LeadinGrowth offers a Rare Mix of Expertise and Experience 

that is Practical, Applied and Theoretical. 

-  Practical - been there and done it. 

-  Applied to businesses and brands

-  Learnt how to effectively navigate the pitfalls and seize the opportunities

-  Theoretical experience in applying over 100 academic business models to "real life" brands, people, communities, businesses, teams, and social enterprises. 

PhD qualified.

Applied Expertise and Experience in Brand Growth, Business Growth & Leadership

20 + years of Corporate Life and learnings focused on Brand Growth, Marketing, Business Development, Sales, Innovation, and Strategic Growth.

25 + years of Consumer, Brand, and Market Research.   

30 + years of collaborating with business owners helping them to grow their businesses

30 + years in Professional Development and People Development.   

20+ years of Researching and Collaborating with Leaders who are Executives,

Business Owners, Producers, Wine Makers, Tour Operators,  and  Creatives 

Brand Growth 

20+ years of Strategic Brand Growth &  Strategic Luxury Brand Management 

20+ years Researching How to Grow Strong Valuable Brands and Applying the Learnings internationally across 20+ countries.

Design Thinking 

12+ yrs of Design Thinking Research &  Application in Functional Foods, Proteins, Alternative Proteins, Red Meats, Plant Proteins, Tourism, Wine, Fashion & Luxury

People Growth 

15+ years of Research into Hybrid and Virtual Teams with a focus on how to Improve Happiness and Performance.

Learning & Growth

20 + years of Online Learning Design, Backwards Learning Design

20 + years Designing Hybrid Learning Experiences

10 + years creating Digital Learning Experiences using COI Framework 

20 + Years teaching Business Executives on their PhD or MBA Learning Journeys

Portrait of a Man


Great learning experience! Helped us imagine our future and work backwards.  We can see the steps. Thanks for the clarity, step-by-step guides and simple framework.

Rohan van Wyk, Founder



Undertaking a new position in an organisation still trying to understand the role of an Innovation Manager, I found LeadinGrowth's Innovation Leadership Program extremely relevant. Their feedback on my project was helpful and their guidance professional.

Byron Sharpe
Business Manager and Innovation Specialist

Smiling Young Man