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About Us

Welcome to LeadinGrowth, where our daily mission propels us to redefine success standards for brands. With a commitment to personalised solutions, innovative strategies, and empathy-driven insights, we embark on a journey with you, ensuring you not only reach but exceed your full potential. Our collaborative approach reflects a dedication to unwavering support, fostering a partnership that transcends conventional consulting. In a world where every brand can thrive, we are pioneering a path towards a brighter future. At LeadinGrowth, we don't just consult; we empower, innovate, and elevate.

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Brand-in-a-Box & LEGO for Brand Play
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LeadinGrowth's story begins with Dr. Karen W Miller, our visionary founder, on a two-decade quest to redefine the narrative of brand success. Fueled by the desire to reduce brand failure rates, Karen embarked on a transformative journey, earning her Ph.D. in branding in 2006. With a rich background as a Researcher, Branding, Marketing, and Innovation Pracademic, Karen realised the potential for greater impact through full-time consulting.

In 2020, after two decades in academia, Karen made the bold decision to leave and channel her passion for increasing brand success rates into LeadinGrowth. Central to her approach is what she terms an "Empathy-led Approach," a unique fusion of her own superpowers of empathy, human-centric Design Thinking Approaches, and a branding lens applied to businesses, people, and teams.


This approach, refined through helping over 5000 business leaders surpass growth goals, has yielded not just success but transformed teams—happier, more productive, elevated and profoundly engaged.


At LeadinGrowth, we don't just consult; we pioneer, innovate, and elevate, driven by a passion to rewrite the story of brand success.

LeadinGrowth's Core Values
& Actions 

Integrity -  at LeadinGrowth we are honest, proud of who we are, & act with authenticity in all that we do, even when no one is watching.

Respect - at LeadinGrowth we respect and embrace the uniqueness of each individual, fostering an inclusive environment where all voices are heard, understood and valued. 

Excellence - at LeadinGrowth we relentlessly pursue excellence, setting high standards and constantly seeking ways to exceed them

Are you purpose-driven?

Are you creating a meaningful future?

At LeadinGrowth, we believe that purpose-led brands are the future of business. We recognise that there is a growing demand for brands that make a positive impact on the world, and we strive to help our clients achieve their transformation & growth goals by connecting them to their higher purpose.


Imagine your organisation standing out as a beacon of leadership in your industry, attracting top talent, earning the trust of stakeholders, and inspiring innovation at every level. Our goal is to help you achieve your goals, and be the beacon of light, guiding you forward transforming you into a high-value leadership brand. 

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LeadinGrowth's purpose:

Empowering brands to achieve unprecedented success, ensuring more brands thrive than falter.

LeadinGrowth's vision:

LeadinGrowth is contributing to a world they envision where brands consistently thrive, pioneering a future, where success outshines setbacks.

LeadinGrowth's mission:

At LeadinGrowth, our daily mission is to provide brands with personalised solutions, innovative strategies, fun, empathy-led data-driven insights, and unwavering support to help them succeed. We collaborate with you to ensure you achieve your full potential, we are seeing new success standards and forging a path towards a brighter future in a world where every brand can thrive.  

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Brand Health Checks

Is your brand positioned as a high-value leadership brand in the hearts & minds of your talent and your target markets?

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Branding Workshops

Personal Branding 

Brand Growth & Innovation

Branding through Transformation

Reshaping Business Value  

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Branding Consulting 

Strategically grow a purposeful brand, reshape, lead & manage ideas & innovation or create a high-value leadership brand

Dr Karen W Miller, CEO of LeadinGrowth

Dr Karen W Miller

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Follow / Connect with Karen

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Dr. Karen W. Miller, PhD, is the visionary founder behind LeadinGrowth, where she assumes the role of Chief Brand Growth Consultant. Her unwavering mission is to elevate the prospects of brands, businesses, and innovation endeavours. With a fervent commitment, Karen is paving the way toward a brighter future where every brand can flourish.

Karen's mission is to enhance brand, business, and innovation success. With over 30 years of experience, Karen's academic background includes an Honors degree in Business and Marketing, as well as a PhD in Brand Management.

She focuses on driving business growth through a branding lens, offering insights to individuals, organisations, teams, and destinations.


Karen has pioneered the "Empathy-Led Approach" through collaboration with 5000+ business leaders. She's also the innovative mind behind tools like the Brand Leadership Index and the recently released Brand-in-a-Box Coaching Cards. Karen has 200+ tools she uses with businesses and teams helping them to transform into a high-value leadership brand. 

As a speaker, published author and grant recipient, Karen's contributions span Luxury Branding, Brand Leadership, and Building Brand Value. She excels in business growth consulting, leading productive teams, coaching, mentoring, and driving innovation. Her successes include finding new markets, new revenue streams, new product development, brand strengthening, innovation management, digital product creation, and empowering confident leaders and teams through transformative change and growth, happier & faster.

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