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About Us

LeadinGrowth is a purpose-led brand on a mission to help brand owners reduce failure rates & increase brand success.

Currently about 30% of brands fail.

LeadinGrowth wants to see the success rates of brands rise to above 50% so more brands succeed than fail.  

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Are you purpose-driven?

Are you creating a meaningful brand?

LeadinGrowth collaborates with CEOs, CMOs, CXOs, CIOs and Business Leaders on ways to grow, innovate & transform their brand into a high-value leadership brand.   


We collaborate with leaders who want their brand to stand for something meaningful.  We work with leaders who are proud of their brand and want their brand to attract the "right" talent.  We help leaders with ways to create the brand people are excited to join, talk about, share moments with, and feel good about being part of because it is something exciting and bigger than them.

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Let's improve your sucess

LeadinGrowth's purpose:

Increase brand success rates so that more brands succeed than don't.

LeadinGrowth's vision:

Improve the success rates in more than 1-million brands

LeadinGrowth's mission:

To help one brand at a time succeed with their growth outcomes 

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Brand Health Checks

When did you last have your annual brand check up?

Are you overdue?

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Branding Workshops

High-Value Branding 

Branding & Innovation

Branding & Leadership 

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Branding Consulting 

Grow your brand, 

manage innovation or create a high-value leadership brand

Case examples

Circular Economy Artisan Brands 

Problem: How to find new markets for circular economy artisans 

Approach: design thinking, luxury branding, digital marketing, market research, growth strategies

Solution: Developed simple, repeatable business systems and processes.  Designed brand strategies, luxury brands and brand stories.  Identified, designed, and prioritised strategies for new markets.  Developed digital marketing strategies for innovative upcycled artisan brands.

Wine Tourism Brands

Problem: How to improve cellar door sales

Approach: customer experience research, ethnography, observation and empathy-led approaches to gain a clearer picture of customer value drivers

Solution: develop a wine tourism experiences where wine is part of the experience and not the only experience.  Provide experiences where those new to wine get to learn about wine.  Focusing on learning about visitor needs, and teaching visitors how to pair and match wines with foods and occasions.  Follow up with visitors on experiences or wines that suit their preferences. 

Tourism Destination Brand 

Problem: How to grow a town & community into 2050

Approach: empathy-led approaches to hear the views of the Local Council, listen to the various perspectives of the local community and business owners.  Conduct interviews and a community survey so that all of the different perspectives are heard. 

Solution: collate & group the different perspectives into themes so that each of the various different groups / viewpoints are respectfully heard.  Share the findings with the Council, local businesses and the community so that growth action plans are developed to grow the town and the brand, as desired, into the future. 


Online Higher Education Brand 

Problem: What MBA Courses will be relevant to leaders in 2025 who want to study an MBA  Speciality in Entrepreneurship and Marketing

Approach: design thinking, marketing research, customer discovery, learning design, experience design 

Solution: Identified, designed, and developed a 2025 strategy, with a timeline and priority for new MBA courses, revitalised existing MBA courses, and developed a program of executive courses in entrepreneurship, marketing AI, digital marketing, branding, online business startup, strategic marketing and online business consulting. Brand able to navigate well through Covid and beyond.


Indigenous Beef Brand 

Problem: How to develop branded beef offerings to support sustainable communities, employment, education, and training outcomes for First Nation Australians?

Approach: empathy-led approaches, cultural training in each of the different First Nation Communities, market research, luxury branding, and digital marketing strategies

Solution: develop a First Nation Brand and a First Nation value-chain chain gate to plate strategy.  Commit to a minimum of 30% First Nations people being employed within the supply chain.  Include in the supply chain, First Nation graziers on indigenous land,  First Nation butchers & packers, First Nation Tourism Experiences where beef is part of the tourism experience, employ First Nation artisans, tour guides, chefs, and tourism operators.  Encourage hotels to consider employing First Nation chefs and including First Nation foods on their menus.  Create a digital marketing strategy so that First Nations peoples can sell directly to the public so that the money can be filtered back to their communities to increase education and employment for First Nation peoples. 

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Dr Karen W Miller, CEO of LeadinGrowth
Dr Karen W Miller

Follow / Connect with Karen

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Dr Karen W Miller (PhD) founder of LeadinGrowth, and chief Brand Growth Consultant is on a mission to improve brand, business & innovation success rates.   Karen has a business and marketing degree and a PhD in Branding.  For over 25 years Karen has been passionate about improving brand success rates.  She has been researching brands, business growth, innovation management, digital marketing and entrepreneurship to understand how to grow brands, build better businesses, and sustain leadership mindsets and confidence, empathetically and happier.  Karen has been interested in business growth since the age of 11, helping her father.  She had her first business at the age of 15 and has been interested in business growth, marketing, innovation, and branding ever since.

In a previous life, 20-years as a University Academic, Karen engaged with industry & SMEs in research & practical applications on ways to improve brand success rates, brand growth, brand leadership and brand innovations.  Karen has taught PhD, Masters & undergraduate students in branding, marketing, research, entrepreneurship & innovation.  Prior to that Karen was a Business Leader, Entrepreneur, Marketing Manager and Innovator.


Being research and solution orientated,  Dr Karen W Miller developed the "Empathy-Led Approach" through collaborations with over 5000 business leaders and their innovation and brand growth successes.  Karen also developed the Brand Leadership Index and the Brand Value Health Check. These tools are valuable in helping your team achieve, evaluate, and monitor growth progress, move ideas, and identify new opportunities. 

Karen is a published author on Luxury Branding, Brand Leadership and Building Brand Value.  Dr Karen W Miller has 41 publications and is a recipient of over $800, 000 in grants.  Karen enjoys strengthening brands through research & innovation.  Karen enjoys helping people, teams and businesses with growth.  


Karen has  over 25 years of Experience in Successfully Leading Highly Productive Teams, and significant experience in Coaching, Mentoring and Motivating Teams to Innovate, Experiment, Design and Deliver in Brand, Experience, Product, and Business Growth. 

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