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Create lasting relationships Drive brand loyalty & advocacy

Emotionally engaged customers and employees are more likely to become brand advocates, spreading positive word-of-mouth and recommending the brand to others. 

Achieve Business Growth, Arouse Feelings
Engage in Emotional Brand Strategies

Emotions play a significant role in consumer decision-making.

Brands that evoke positive emotions are more likely to influence purchase decisions and drive sales. Customers are willing to pay a premium for brands that they feel emotionally connected to, leading to increased revenue and profitability.

Brand-in-a-Box Feelings deck by LeadinGrowth

Stir Hearts, Build Better Brands

Emotional brands resonate with customers on a deeper level by evoking positive emotions such as happiness, nostalgia, or trust. These emotional connections foster stronger brand loyalty and advocacy, as customers feel a personal attachment to the brand beyond just its products or services.

Brands that evoke strong emotions in customers are more resilient to competitive pressures and market fluctuations. Customers who have an emotional connection with a brand are less likely to switch to competitors, even when faced with lower prices or alternative offerings.

Building an emotional brand is an investment in long-term success.

By nurturing strong emotional connections with customers, brands can create enduring relationships that withstand the test of time, leading to sustained growth and increasing profitability.

Emotionally engaged customers are more likely to become brand advocates, spreading positive word-of-mouth and recommending the brand to others. This organic advocacy not only helps to attract new customers but also strengthens the brand's reputation and credibility.

Brand-in-a-Box Feelings deck by LeadinGrowth

How It Works

  1. Draw a Feelings Card: Start your day by randomly selecting a feelings Card that resonates with how you are feeling. Reflect on whether the feeling is fleeting or going to influence your actions and decisions and decisions for the day. Journal what you are noticing about the feeling.

  2. Shuffle the cards:  Find the cards that best resonate with the feelings your customers are experiencing in response to your brand at various brand touchpoints in the customer journey.  Identify the positive / negative nature of the feeling and whether it is strong or weekly felt.  This is important, because the strength of the feeling indicates how much the feeling will impact on your brand.

  3. Flip for your Branding Card: To integrate emotions into your brand, flip the card to uncover insights into the feeling and brand strategy for integrating brand emotions into your brand

Brand-in-a-Box Feelings deck and cards by LeadinGrowth

To learn more about developing emotional brands book a complementary disovery call.

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